Start late 2020 and beginning 2021 the fashion industry has begun to focus more of their new fashion lines on tie-dye and natural dye looks.
Although tie-dye style is popular now, generally nice-looking handmade tie-dyes products are expensive.
Industrialized products have the same pattern, which is not unique. Choose cheap tie-dye clothes made with chemical dyes that can cause health concerns.
Currently, most professional craft tutorials are limited to books and onsite teaching.
App that lets you create eco-friendly tie-dye textiles using natural plant based materials.
The interactive tutorials make it easy for you to learn and create unique tie-dye artwork.
Quickly find dye plants near user’s location that matches user’s requirements.
Helps user’s create material list and also find the nearest store.
Provide daily recommendations on natural dyes.
Add it to user’s mood board for the user’s inspiration.
Use legible graphics and the interactive animation tutorial makes learning easy and fun.
Demographic & Geographic
Interested in natural dyes and love to explore.
Psychographic & Behavioral
・People who like an eco-friendly lifestyle.
・People who like unique fashion style.
・People who want to do entertaining activities with friends and family.
In order to better understand the users' pain points. I designed learning goals to understand these contents through surveys and interviews:
・Increase people’s level of understanding of natural dyes and its source.
・Address concerns and worries about natural dyes.
・Explore people’s interests and desires.
・Let people learn using their preferred devices.
・The target audience: 21 to 40 years old female.
・60%< interested in crafting skills.
・67%< Briefly heard of natural dyes.
・The main information source: social media.
・Prefer using the mobile platform.
・Think natural dyes is very fun.
・Interested in natural dyes in textiles.
・biggest concerns: price and after care.
・Find local plants near the user's location.
・Search the nearest fabric store.
・Find inspiration for artwork.
・Find an easy-to-understand tutorial.
・Stay close with family.
・Need more info about dye plants and material.
・Designing is a challenge.
・Traditional craft tutorial is too complicated to learn.
Task One: Pick the seasonal dye plant marigold, add it to material list.
・Find seasonal plant-based sources around you that you can extract pigments from.
・Create material list and also find the nearest store.
Task Two: Discover Gallery feature and save the first inspiration to moodboard.
・Helps you to find inspiration about fashionable tie-dye projects.
・Add it to the mood board for the next artwork inspiration.
Task Three: Learn how to extract avocado pigment in tutorial feature.
・Separate each important step, easy to learn.
・Combine with the video tutorial.
After finalizing the design direction, I start using my hi-fi wireframes for user testing to improve the app user interaction and focus on my main goals: Popularize natural dyes, Easy follow the tutorial.
Task Flow 1
Task Flow 2
Task Flow 3
The dialog design can quickly target different main features when new users first open this app. This reminder is more memorable than onboarding.
The new design choose the horizontal sliding container to save space. Add icon selection more eye-catching. Switch tab to refresh the page, UI design is more stable.
Add the timer start and pause button to let users choose when to start dyebath timing.
I hope all the people can explore the beauty of natural dyes. So I chose Flutter, which uses Dart language that can be used across platforms. Which means the different platforms are not an obstacle to my product. It was an exciting achievement for me to learn the Dart language from scratch, and finally achieve my task flow function.
When making Natural Ink, I was a Researcher, a Designer, and a Front-end developer, which pushes me to learn to balance the thinking between design and development. Through more user testing and iterative development, I better understand the user's needs, rather than my own needs.
Although natural dye is a relatively unfamiliar concept to most people. But through the Natural Ink, combining good visual and animation. Many users expressed the hope that they can download it and can’t wait to start using it. ❤️